Truck & Strategy !

http://www.truckstrategy.com/


A truck strategy website ?!! 

Times have changed indeed... corporatisation of CV Industry ?

Hope the industry does not lose its simplicity to sophestication :)

Trucking industry has a brand ambassador

Ashok Leyland has signed up MSD as their brand ambassador. Saw the first ad this evening. 

Nothing great about the ad. But nice to see someone like MSD for a truck brand.

Transport sector is almost at the bottom of the social pyramid. Hence, someone like MSD endorsing, is a welcome change.

But the World Cup winning moment captured for a liquor brand was in a bad taste :((

MSD is now totally a Tamil guy. After the brilliant Rajni ad for Pepsi, apart from winning two IPL's, he is out & out a Tamilian. Cricket crazy Chennaites will love him, even if their team gets knocked out this time :)

MSD can pick up a bit of Tamil too. 

PS : Talking of ads, can someone pls advise Havel to withdraw Rajesh Khanna ad ?? It is in totally bad taste & it undoes all previous good work for the brand. 

Tata Delight

Tata has launched DELIGHT, a loyalty program for commercial vehicle industry!
That is great news. This is an industry which is always low on 'sophistication-quotient'.
At the same time, hope it is simple enough for an average truck owner.
Great effort...TATA