INTERBRAND Best Global Brands 2012

The top 3 brands, across all categories are:

1. Coca Cola - No surprise here. Coke maintains its leadership in this category ! Great achievement, surely.  ( Pepsi is a distant 22)
2. Apple - Apple is catching up. Coke should be worried. Interestingly, next four slots are occupied by tech companies, though each of them are in more areas where tech matter, such as telecom/search, et al.
3. IBM
4. Google
5. Microsoft

Among cars, 10 to 12 are occupied by the auto brands. Toyota retains the top position among car-brands, in spite of recall crisis and related PR fiasco. VW is a distant 39 surprisingly, Hyundai is at 53, but Audi at 55 !! Porsche & Ferrari are way below
10. Toyota
11. Mercedes Benz
12. BMW
39. VW
53. Hyundai
55. Audi

For more details:
http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012.aspx

Toyota Slips in New Global Brand Ranking

Toyota slipped in the new ranking, not surprisingly, after a series of brand recalls :

• Toyota lost its brand value this year to rank 11th (8th) 
• Mercedes-Benz ranks number 12.
• BMW is in the 15th position.
• Audi at 63
• Hyundai at 65...we will see more action from these two brands for sure !

Ford's launch of the new Fiesta, which became a fixture on YouTube, Flickr, Twitter and Facebook, was praised as one of the best examples of "how to use social media."

Coca Cola is No.1 and IBM, No.2, followed by Microsoft, Google & GE being top 5

 

 http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2010.aspx

Brandindex

According to a recent report, BRANDINDEX for UAE, which measures health of brand equity, automobile brands rank as follows:

• Toyota is at number five 
• Mercedes and BMW at eighth position and 
• Lexus at 10th slot