Ashok Leyland has signed up MSD as their brand ambassador. Saw the first ad this evening.
Nothing great about the ad. But nice to see someone like MSD for a truck brand.
Transport sector is almost at the bottom of the social pyramid. Hence, someone like MSD endorsing, is a welcome change.
But the World Cup winning moment captured for a liquor brand was in a bad taste :((
MSD is now totally a Tamil guy. After the brilliant Rajni ad for Pepsi, apart from winning two IPL's, he is out & out a Tamilian. Cricket crazy Chennaites will love him, even if their team gets knocked out this time :)
MSD can pick up a bit of Tamil too.
PS : Talking of ads, can someone pls advise Havel to withdraw Rajesh Khanna ad ?? It is in totally bad taste & it undoes all previous good work for the brand.
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