M&M-Ford pact to focus on joint tech - ET

Coming close on the heels of Tata-VW/Skoda, India's automobile sector is in interesting space.

M&M with Ford seem to be better, for both TML (PV) and Skoda have not lived up to potential in the Indian market.

Skoda Service: I was pleasantly surprised to see a big shift in the quality of service when I was at Skoda dealer early this week. Skoda suffered on after sales, whereas TML product quality. M&M has shown more tuned to the market and customer, though Ford is making strides in Indian market.

Big opportunities to collaborate and deliver safety, quality and delight to car owners in India.

Tata inaugurates flagship showroom | News | Autocar India

This is interesting for two reasons -

1. Tata Motors is 'investing' in Indian car operations, which is long over due... Indian ops should catch up, at least to some extend, with global (= JLR ).The local PV brand & customer deserves it.
2. Investing in 'jazzy' infrastructure vs investment in the personal - a customer would prefer the latter. This problem is not specific to Tata car brands, but across most of them. 

A sincere, professional and dedicated team ( sales, service & others) would ensure Customer Enchantment.

A frugal showroom, but a good product & great service @ all customer touch-points would lead to customer satisfaction.

Tata should invest in training, development of personal and process to reach higher levels of #CustomerEnchantment

Tata inaugurates flagship showroom | News | Autocar India