Renault Van launched in Saudi Arabia

A well-scripted press release, for an ordinary product, a van. Great effort. 

Renault is a brand that is making a come back in KSA. After the brand was almost disappeared from the roads & minds ( incl in terms of brand performance perception), the new dealer has made efforts to make a success out of their re-entry strategy. 

If we do the basic things right, success is guaranteed. 

With new launches (Duster & Scalia) in India creating the right noise, Renault can replicate the success in India too...if they get the basics right, which most of the car-manufacturers don't get early!

http://www.ameinfo.com/robust-renault-logan-van-stands-saudi-311022

Renault register growth in GCC

Having seen KSA market very closely, the new Renault dealer is a case study as to how to handle auto sales !
No big action, but get small, but key things right.
Get fundamentals right, other things will fall in place, incl market share, market perception ( of a European market dominated by Japanese brands), et al.

Hope they replicate it here in India...

Lots of expectations from newly launched Duster !

http://www.arabianbusiness.com/french-car-maker-posts-32-rise-in-gcc-sales-470176.html?message=3

Sale of cars - On Line

The future of managing distribution cost... GO ONLINE, even for Car Sales...

Check out Renault plan :

http://www.bloomberg.com/news/2011-03-03/renault-plans-to-start-internet-sales-to-fight-peugeot-s-low-cost-offers.html

Art Exhibition by Renault

IT WAS INDEED A 
UNIQUE AND EXCLUSIVE EVENT... THANKS TO RENAULT



Renault is a company that is incredibly aware of the societies around it, and it takes great care to interact with societies in other ways than simply on an automotive level. One of these ways is the art world. Renault takes pride in its history of cooperation with the art world. As a brand, it has helped to sustain and promote artists and their creations, as well as helping to position French culture in the public eye.


By being proactive in the art world, Renault sees this as an ideal way of expressing its French values and origins worldwide. Renault has fostered relationships with contemporary artists over the last 20 years, leading to the organization of a unique art exhibition from the extensive Renault Art Collection.


The exhibition demonstrated the richness of western creativity during a pivotal period in painting. Exhibiting the main abstract tendencies in western art during the 1960s - 1980s period, the event had a wide selection of almost 40 paintings from artists such as Victor Vasarely, Henri Michaux, Julio Le Parc, Juan Miro, Roberto Matta, Dominique Thiolat, and Pierre Alechinsky.


http://www.renault.com/en/renault-en-images/renault-on-video/Pages/collection-art-renault.aspx


One may think why an art exhibition by a car company ? But, is n't driving more than mere commuting ? It was an elevating experience ! As such Renault would have won over a few hardcore Toyota cusotmers too...!

There is an artist in everyone of us... There is a manager in every artist :)

‘He, who every morning plans the 
transactions of the day, and follows that 
plan carries a thread that will guide him 
through a labyrinth of the most busy life"
- Victor Hugo