Dieselisation of Indian Auto

No respite to this madness...

Now Honda may stop production of its once popular Civic.

Government, auto industry and educated public is sitting on this important development - dieselisation of India's auto industry. No one is bothered as long as he is able to drive a diesel car, thanks to diesel prices cheaper than petrol by 40%. Car owners are looking the other way. Auto Industry is not taking responsibility. And, what to say about this government, we have selected. They are sitting on many more such important issues... :(

Dieselisation trend in India

• March 2008 : 21%
• March 2012 : 40% 
• June  2012   : 50% 

Honda has a diesel engine in Europe. But, can not be sold in India, thanks to the quality of diesel sold. 

India's auto market will miss the holistic development of the industry. 

PS : Health hazard of diesel fumes already mentioned in a previous post !

Sachin Tendulkar to 'bat' for BMW

BMW has signed up God of Cricket for their new launch, 3Series, in its new avtar !

Priced a bit higher, I feel. For a price-sensitive Indian market, it might be just a shade 'higher'.

Wonder, what will Audi & Merc do, to scale up their sales & marketing !

http://www.autocarindia.com/News/310104,new-bmw-3-series-launched.aspx?eid=53&edate=20120727

Indian Car Mfrers should tap export opportunity

Cars "Made in India" exports :


Car exports in May 2012 from India : 
45 K compared to 33.5K cars exported in May, 2011 ===> 34 % jump


Now that is the smart way of handling a dip in demand. 


Most of the cars brands have taken to a more easy out, by offering hefty discounts.


Demand for low-cost cars has gone up in most of the markets. As there is more pressure on wallet, mass-segment will opt for better value for money. It may not be a bad idea for India's manufacturers to go for an aggressive push on exports. Even Middle East looks promising...


Hyundai, Ford, Nissan will find it easier to reach out to markets where their brands enjoy certain equity. But others, like Suzuki, Tata & Mahindra may need to invest & commit themselves for a long haul. It may be worth the effort, surely...