Inspiring stuff.
Most of global market is ready for frugal innovation. Take the case of a car or a cell phone. Most of features are actually not very essential to most of owners.
Of course, without compromising on environment, safety.
http://blogs.hbr.org/cs/2012/07/frugal_innovation_lessons_from.html
PS : Jugaad somehow has a negative connotation. Like, 'vasta' in middle east. Every market has its own 'lobby' !
Most of global market is ready for frugal innovation. Take the case of a car or a cell phone. Most of features are actually not very essential to most of owners.
Of course, without compromising on environment, safety.
http://blogs.hbr.org/cs/2012/07/frugal_innovation_lessons_from.html
PS : Jugaad somehow has a negative connotation. Like, 'vasta' in middle east. Every market has its own 'lobby' !
