Your Elevator Pitch Stinks. Here's How to Fix It | Inc.com

Some valuable insights:

• An elevator speech is a pre-planned 30-second-to-two-minute response to the question "so what do you do?"
• Cliff Suttle, author of The Anti-Elevator Speech (someone has actually written a book on ele. pitch?!) 
• What is the objective?"The goal of networking is not to gather sales leads, but to start business relationships and that begins with a conversation, not a sales pitch," says Suttle. 
• will have people clamoring to speak with you - Wow, that is the dream-level !

Four tips : 

1. Hook: a short statement, designed to usurp their attention - even a bit 'confusing' ok ! 
2. Silence : Silence is the ultimate tool - the pause! Just wait for the person to get curious/confused and seek clarification - 'hook is useless without the silence thereafter' 
3. Reel them in : slowly, keep the suspense 
4. Serve, Don't sell: We should never, ever sell... only 'serve' . 
   

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Your Elevator Pitch Stinks. Here's How to Fix It | Inc.com