Luxury sales satisfaction not different from mass-market

This is surprising... a confirmation that luxury brands are not giving the customer-experience different from mass-segment. 
In line with the feedback from owners of the top international brands. Customers feel a Maruti or a Hyundai salesman is just as good as a luxury car salesman (Merc, BMW, Audi or VW). 

The reason is the brands are not investing enough in this element of sales & marketing. Would they do that elsewhere ?
Or is it because they feel the price-conscious (and also mileage!) Indian car buyer do not value customer service?

Wish the TV programs on auto included a section on customer service/experience. Not just car reviews...

Luxury sales satisfaction not different from mass-market

FAB FELINE JAGUAR REVIEW

Many of us are car-enthusiasts. Couple of my friends are die-hard fans of JAG ( though one of them happily driving a Prado ( pronounced also as BRADO!) in ME !

Some of them love a well-written article - for the pure joy of the written word. Hence, love authors such as PG Wodehouse.

Most of us look at the basic features of a car and of course the aesthetics, such as looks, dashboard, seating comfort, etc. As such we are looking for car-reviews that answer our queries. ( I did a 'google' for such a review on Renault Duster, but did not find one - may be I need to fine-tune my 'googling-skills!)

Came across such a review by DNA Team - hence sharing ! Happy Reading & Safe Driving...


May you drive your dream car !

http://www.dnaindia.com/money/report_dna-drive-fab-feline_1711155