Auto News India : Used car entry by VW

Volkswagen is entering the used car market in India. Das Auto will also be DAS WELT AUTO, 
the global pre-owned car business of VW. This will surely send the right signals to the market regarding VW's long term plans in India.

Interestingly, they hope to generate 25 % of their income from this business.
They will compete with Mahindra First Choice, the leading organised player in multi-brand, pre-owned car market. 

True Value from Maruti earns a good 1.3 times higher than their corresponding new car business. A proof of the potential of this segment, now dominated by unorganised sector. Of course Maruti has the advantage of scale, depth in service, relatively ease of servicing for their less-techie models.

Customer can only be happy about these developments ! !

All About Ads goes auto special with SVP on NDTV Profit

For all auto and/or marketing enthusiasts:

Watched a brilliant episode of All About Ads (AAA) on NDtv Profit.

The session was with SVP of NDTV, their auto editor.

The program covered the auto industry, the 'democles sword' of excise duties/tarrifs, experiential marketing & advertising.The program ended with 3 of SVP's fav ads.

Lower priced, entry-level SUV is an area of great opportunity for Indian mfrers. With Maruti's Ertiga, Mahindra's XUV500, Renault Duster etc the marketing is getting hotter at entry level. 

Lovingly remembered Ogilvi's brilliant copy & my all-time fav in total auto-marketing : "At 60 miles an hour, the loudest noise in this new Rolls-Royce comes from the electric clock."

http://www.ogilvy.com/about/our-history/ogilvy_mather.aspx

BMW releases music video shot on production floor

Car ads are getting more techie... If Toyota, for one of their dull brands are going social networking sites, BMW has this music video shot on shop-floor !


As for this innovative initiative, the official version is: 

“The appeal of the work was to develop a viable, independent, recognisable composition that only makes use of vehicle sounds, such as the blinkers, GPS voice, closing noises, seat belts, doors, safety alarm, to name but a few. The visual resolution at the end shows clearly that the percussive elements such as the bass synthesizer, the vocals and the melodies were produced by the vehicle itself,” says Bill McAndrews, Head of Communication Strategy, Corporate Communications, at the BMW Group.

Good idea... but could have been executed better, I feel !

http://www.arabianbusiness.com/videos/bmw-releases-music-video-shot-on-production-floor--410305.html