Showing posts with label Apple. Show all posts
Showing posts with label Apple. Show all posts

Monday, July 29, 2013

Apple Apps

The Calender on Apple products (iphone, ipad& Macbook pro) has several options to give reminder before event (at event, 5 mts, etc) , or after the same (weekly/monthly/yearly).

It does not have the option to remind during event.
For eg., I am expecting a call from a business associate, between 9-10AM. I do not have an option to remind her at 930 AM or 945 AM, 'hey, I am waiting for your call'!

It could be simple enhancement ?

Disclaimer: A die hard Apple fan!

Wednesday, December 19, 2012

iPhone Press Campaign in India

I was shocked to see the front-page/full page ad for iPhone 4 !!! Thought why on earth Apple was promoting iPhone 4. 
Wondered why was it not 4S !

After few days, there is a front-page/full page ad for iPhone 5 in today's newspaper!!
The ad for iPhone 4 has gone into page 2 ( inside cover)... again full page and for iPhone 4 ( not 4S)!! Was it a 'teaser' !?!?

Also, does iPhone or any Apple gadget need a front page, full page ad?!

iPhone has not captured the imagination of many in India. I find most using old BB or Samsung. Wonder how a generation missed out on iPhone. Reasons are familiar - expensive, restrictive ( vs Android - we love 'freedom' !!) In the process, fan following for Steve Jobs are lower in numbers too.

There is no doubt what is best in each of the categories - 'phone or pad'. Of course, no competition for 'pod' 

But the ad campaign defied logic..... May be something intelligent will unfold in near future.


 

Wednesday, September 19, 2012

Steve Jobs by Walter Isaacson


I just finished reading Steve Jobs by Walter Isaacson. One of the best books I have read. 

Thanks to Steve, author, Steve's family and everyone else who made it possible. 

Thanks to Amazon for the Kindle edition. I had ‘picked up’ the e-book as soon as it was available on Kindle.

Started reading as soon as I had downloaded, then put on hold, being my own my Kindle & the flexibility thereof! Then saw the physical copy @ a friend’s place.  That prompted me to pick it up again and finish reading.

Few thoughts: ( It is a privilege & honor to pen few thoughts, about the genius)

One of the reasons why Steve wanted to write was for his kids and of course for posterity. Wish more leaders, from all walks of life, had done that.

It is a must read for all – management-student, businessman, corporate executive,  home-maker, professional, teacher, parent…. Parent, because it subtly shows how early childhood shapes us. Steve was surely affected by the thought he was put up for adoption.

One of Steve's heroes, 'Edwin Land of Polaroid said about the importance of people who could stand at the intersection of humanities & sciences...' -  a valuable lesson.

It captures the early life of Steve, his first innings at Apple, ‘Pepsi to Apple’ from a different perspective, his second innings at Apple, Pixar/Next etc in between.

Lot of lessons for us how to handle a company, at various levels

Excellent inputs on how to handle innovation ( plan to pick up ‘Innovator’s Dilemma’, one of his favourites)

   o   ‘Don't steal music’ & ‘karma theory’ from him were very appropriate. Something we should not do, steal music/movies etc on line or buy pirated books!

   o  His passion for Zen lifestyle was a great read. One of the photos on the book, sitting on the floor without any furniture, captured the essence of his beliefs. That was something worth emulating when we end up spending a fortune on our interior decoration of our offices & homes.

A valuable lesson for us is what not to do – may be in the way we handle our  physical health, emotional quotient…

o   Though he was spiritually inclined from an earlier age, unfortunately he did not progress on that front. He made a choice to build Apple and make an impact (thankfully we have Apple proucts). But, I feel, on his soujourn he was surely not spiritually blissful.

Lasting influence of his trip to India - returning to US was a cultural shock.

o   I was pleasantly surprised to read his favourite book was ‘An Autobiography of a Yogi’ by Sri Paramahamsa Yogananda and read it every year! (one of my all time favourite books and the only book I have read more that once)

He loved organic fruits & vegetables - once again, worth-emulating. 

Reading the last chapter, my eyes were moist on more than one occasion.

Author has very well chronicled the evolution of the innovator of the century and also the man himself, at the personal level.

I made extensive notes on Kindle ( easy & simple & clean to underline!). Hope to go back and read them, whenever I feel like.

The book should be made mandatory at all management schools.

BE Inspired!!



Monday, September 3, 2012

Steve Jobs' biography

I had picked up an e-copy (Kindle) of Steve Jobs by Walter Isaacson as soon as it was released.

Though experts advise to read autobiographies/biographies, I have not read many. ( Bapu's My Experiments with Truth remains one of my all time favourites from that category. Plan to read again soon!)

I picked up Isaacson's book because of my admiration for what Steve had achieved & the legacy he has left behind. Apple products & iTunes remain most inspiring innovation of our times.

I read the book for sometime, at my own (snail's!) pace, then kept aside to pick up some other books. Often I tend to delay reading my own books....!! Having moved back to India recently and joined www.justbooks.com (a library, franchisee-model), I was trying to pick up different types of books. If books were cheap in India compared to other markets, such libraries made reading cheaper! 

Then I found the book (hard copy, not a paper-back) at a friend's place, in Mumbai. Though I wanted to check if he has read the book, somehow did not get a chance to enquire. I remembered I had still not read the book myself. Decided to pick up the Kindle yet again.

Read his interaction with Disney (Eisner), creation of Pixar, return to Apple and his relationship with family/others. Quite an interesting guy. I am sure, some of the earlier creative-geniuses were 'different', like Steve. A case study based on the book would be a great idea too. 

All my friends, esp those in professional career, this book is strongly recommended. MUST READ, for various reasons....

Happy Reading !