Peugeot has a new dealer in KSA - HHA
Surely this arrangement will help Peugeot to get into a niche segment in one of the biggest auto markets in this region. Car manufacturer stands to gain immensely by this - HHA is one of the better dealers in process excellence & customer satisfaction.
With Renault's success through the new dealer, Volvo still finding its feet, Peugeot will be an interesting competetion in this competetive market
http://www.saudigazette.com.sa/index.cfm?method=home.regcon&contentID=20111123112603
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