I always wondered why we spend extra money ( also loan-installments/interest) to buy a luxury car, when a much lower segment can fulfill the purpose.
Safety is definitely one of the reasons why we buy expensive cars. But, not just safety...
check out : http://www.livemint.com/2011/03/24221653/The-curious-economics-of-luxur.html?atype=tp
The linen shirt from Adam Smith is an good example.
NDTV recently carried a report how our neta (of 'aam admis'!) sport a Mont Blanc pen!
Why ?? for the 'social' reasons/peer pressure/et al ! ( blame it elsewhere!)
But it works as a Marketing Placebo... it enhances out performance, born out of our superiority complex!!
Interesting... !
PS - all the more reasons for the world to practice 'Ceiling on Desires, to Live SSpiritually!
Safety is definitely one of the reasons why we buy expensive cars. But, not just safety...
check out : http://www.livemint.com/2011/03/24221653/The-curious-economics-of-luxur.html?atype=tp
The linen shirt from Adam Smith is an good example.
NDTV recently carried a report how our neta (of 'aam admis'!) sport a Mont Blanc pen!
Why ?? for the 'social' reasons/peer pressure/et al ! ( blame it elsewhere!)
But it works as a Marketing Placebo... it enhances out performance, born out of our superiority complex!!
Interesting... !
PS - all the more reasons for the world to practice 'Ceiling on Desires, to Live SSpiritually!
