Toyota, BMW top UAE, Saudi car brands survey - Retail - ArabianBusiness.com
That must some releif for Toyota, weighed down by the 'dents' on their reputation, courtesy recalls. GCC has been comparatively insulated from the recall crisis. But, the iconic brand in entire GCC has suffered a loss of faith.
BMW is a bigger surprise. My personal obeservation is people prefer Mercedes Benz over BMW.
While across GCC, quality of service remains a big opportunity for all car dealers, it is a fact the car-owners are not desciplined when it comes to their own responsibility to drive for timely servicing! (That adds to the risk on the road... )
If dealers focus on after sales, they can earn a lot more and retain many more customers too..
Happy Driving... safely :)
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