
Toyota is planning to launch this model in India, shortly.
I wonder why ? It is one of the rare Toyota models, which has failed to catch the imagination, esp in Middle East (ME),!
Toyota entered India thru Qualis. It was a great vehicle, no doubt. But, the entry could have been with a better vehicle.
Innova was a good car. But, like qualis, the brand has been hijacked by the taxi/tour operators. Camry is a luxury car in Indian market, but a popular limousine in ME. In spite of big number of Camry sold in ME, this model suffers from the tag of being a taxi!
But, the plan to launch Fortuner is surprising! The vehicle can not boast of the legendary Toyota pedigree in terms of style as well as performance. The model may still succeed, but why the world no. 1 car brand is being quite negative about the Indian auto market/car buyer, which surely will become one of biggest soon...
A RAV4 would have been a lot better proposition. Lastly, if high tax structure is a constraint, Toyota need to find ways to make better offerings to the India buyer. That is Car Innovation
http://www.edmunds.com/suv/2009/recommended.html
2 comments:
One of the reasons which I heard why this model is not well accepted is bcoz of the fact that this is manufactured in Thailand....not sure whether its true
Does it matter ? toyota would ensure quality, wouldn't they ?
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