Thursday, July 17, 2008

BMW World

The spectacular BMW World

The iconic carmaker's exhibition centre, called the BMW Welt -- or BMW World, provides an awe-inspiring experience for customers and helps the company display its offerings in a dreamlike, almost other worldly, setting.
It sits cheek by jowl to the BMW headquarters in Munich, Germany.
The magnificent building was designed by architects Coop Himmelb(l)au for the BMW Group.

As many as 275 architecture firms submitted tenders for the BMW Welt, but in a unanimous decision the winning design was by Professor Wolf D Prix and the Viennese architecture firm Coop Himmelb(l)au.

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