- Useful insights into the psychology of car choice
- one gulf resident has moved from a Porsche Boxter S to Range Rover SportV8 . ME gives us the luxury to drive a 4X4, thanks to lower price of the car and lower price of fuel. I liked the part where he appreciates the experience of buying the car. My personal experience has been quite opposite, may be I have not purchased any luxury car. But car-purchase is an important decision for every one. But the sales team at dealer-counters do not go the extra bit to ensure customer delight
- another gulf resident graduated from rent-a-car to own car. Thought of a Lumina SS (for its 'practicality & performance')and Ford's Mustang ('charisma'), but then got hooked to a Honda S2000. Reason ? To fulfil a dormant dream...!! SO often, car purchase is more than mere acquisition of an asset !
Wednesday, June 25, 2008
Psychology of Car Choice
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