Malaysia Pushy advisors slow auto sales
· Professional sales advisor will influence decision to buy : 65% : Yes & 25 % : No
· Good service : 67% : yes ( dealers better improve service quality !!)
· Choosing a particular car : 83 % normally have a specific model in mind
· What would prompt a new car purchase :
o 59% affordability & 46% price reduction !!!
o 51 % A good deal campaign + low down payment & 45 % favour discount
Based on report on study by Synovate – 1010 potential car buyers – 29 to 60 yrs – all income levels
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