Wednesday, April 16, 2008

Toyota to invest $350 mn in India

Yesterday, as I drove in my Toyota (Prado) to east along with my colleague, he enquired who was the market leader of Indian automobile market. He was taken aback it was Suzuki. Quickly I added it used to be a JV et al...

I always felt Toyota has been quite unfair to Indian automobile market yet. They have been very slow to tap the big opportunity unfolding in India. Also, how come they have still not launched Dahiatsu and Lexus to Indian market ? Dahiatsu could be a good vehicle to compete in the lower segments of Maruti Suzuki and Hyundai.

Qualis was a good vehicle and a big hit. But, Indian consumer deserved a more contemperory vehicle ! Camry is a popular limousine elsewhere, esp in Gulf, it is a luxury in India !!

Thank God I am able to drive a Pradoin ME

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