Sunday, January 6, 2008

Suzuki to unveil Concept A Star in India


IT is an A-segment five-door hatchback reflecting a focus on world-class environmental compatibility and comfort, as claimed by Suzuki.

Thanks to a newly-developed Euro 5-compliant 1.0-litre aluminum petrol engine with CO2 emissions lower than those of European competitors (target: lower than 109g/km). And like the already-launched Suzuki world strategic models, it will prove that sporty and exciting performance can be enjoyed together with outstanding fuel economy.

The production model that inherits some of the design themes of the Concept A-Star will be manufactured at Maruti Suzuki India Manesar plant, to be marketed mainly in Europe and other countries including India. The start of production is scheduled in October 2008. Substantial production for Europe is targeted to start in December 2008, followed by expansion to other markets around the world.

The new 1.0-litre aluminum engine will be produced by Maruti Suzuki India, and a manual transmission for it will be manufactured by Suzuki Powertrain India, an SMC subsidiary that based beside Maruti Suzuki India Manesar plant.

Suzuki Powertrain India produces a 1.3-litre diesel engine, but SMC does not plan to use it in the new production car since the new 1.0-litre petrol engine is environmentally superior. SMC is ready to study options for small diesel engines from Suzuki Powertrain India in future.

Given the importance of India to the Suzuki world strategy, it is planned to invest ¥200 billion for plants in India from 2007 to 2009. Also, it plans to expand Maruti Suzuki India production capacity to 960,000 units per year by March 2010 in line with growing demand in India and a vision of exporting the new world strategic model from India to markets around the globe.

The Concept A-Star is the first concept car in which designers from Maruti Suzuki India research-and-development division have been involved from the initial stage for its styling, the company said.

Suzuki has been early to recognise India potential, it partnered with the Government of India to establish Maruti Udyog Limited (now named Maruti Suzuki India Limited, an SMC subsidiary), whose Gurgaon plant began producing cars in December 1983. But, have they invested enough in India?? Have they done enough for the market, in spite of being a dominant market-leader ? A question to ponder.

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