It has been a truly excellent year for Audi, claims the German car manufacturer. Not only have sales figures gone up at a rapid rate, the media and the general public have rained awards on the company – six in all, an official spokesman added.
The winning streak of awards started with the “Manufacturer of the Year” award presented by Car Middle East magazine and was followed by the Audi R8 being voted “Car of the Show” at the ninth International Middle East Motor Show with more than 10,000 voters. But the main surprise was yet to come. At the most coveted awards of the region, the Autocar Middle East Awards held at the Jumeirah Beach Hotel, Audi had already collected the “Premium Luxury Car of the Year” trophy for the Audi S6.
After three days of testing the independent judges had determined the R8 as the overall winner with 1,086 of 1,295 possible points covering the areas of handling, safety, ergonomics and driving pleasure among others.
“Being a German car manufacturer, the truth for us generally lies in numbers – sales numbers and customer satisfaction indices. But to receive such support from the public and the media with the People’s Choice Award and the Car of the Year Award is just tremendous! Thank you everyone for your support,” said head of marketing at Audi Middle East, Bernd Rosenbichler.
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