According to a recent reports, Americans are looking at buying Chinese and Indian cars. Interestingly, the owners of South Korean brands are at the forefront to check out the cars from other Asian origins. Why not ?!
Interestingly, two prominent Indians recently acquired the iconic American automobile, HUMMER. Two popular cricketers, MS Dhoni and Harbhajan Singh are the proud owners of the gaz-guzzlers :) This could generate more demand for this model. Southern Superstar, Chiranjeevi, was one of the earlier owners of an Hummer.
Film stars and cricketers can influence the brand-preference of cars in India.
While Shah Rukh Khan gave a dream entry for Hyundai, SUV's such as Mitsubishi range command a lot of aspirational value. Fiat's strategy to use Sachin Tendulkar as their brand-ambassador gave them high visibility too. Yuvraj has been roped in for Fiat Punto!
Jag and RR may consider this route to make their recently acquired brands more popular.
Of course, price will be a big factor. Toyota's Landcruiser is pegged at over Rs 80Lac, while it costs equivalent of RS 30 lac in Gulf, a market which enjoys low duties and taxes.
